https://www.carolinassilva.com/training daily 0.75 2020-12-02 https://www.carolinassilva.com/home daily 0.75 2023-03-30 https://www.carolinassilva.com/work daily 1.0 2025-08-13 https://images.squarespace-cdn.com/content/v1/5fb309de1313342022d00aea/eb6d1b68-7672-4c12-b6a6-268aa883727f/BlueandI.png https://www.carolinassilva.com/work/alaska-airlines monthly 0.5 2024-10-21 https://images.squarespace-cdn.com/content/v1/5fb309de1313342022d00aea/cfa2ed5e-9b68-459c-8764-65f226a0240b/IMG_0078.jpg https://images.squarespace-cdn.com/content/v1/5fb309de1313342022d00aea/f36a7027-6700-44c9-ad88-5d47e2eafcde/Image+%281%29.jpg https://images.squarespace-cdn.com/content/v1/5fb309de1313342022d00aea/180c4677-00d0-4712-9c9a-fe5798c116cb/image+%281%29.png https://www.carolinassilva.com/work/new-portfolio-item monthly 0.5 2024-05-06 https://images.squarespace-cdn.com/content/v1/5fb309de1313342022d00aea/ad100ab1-dd8e-403e-8887-2fb1a98c80a1/flow.png Home - Premise Data - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fb309de1313342022d00aea/ae6e3d4c-b558-4c2b-92e3-26202ebe46b1/olaola.jpg Home - Premise Data - Make it stand out Final product https://images.squarespace-cdn.com/content/v1/5fb309de1313342022d00aea/6a6948a9-de29-487c-ac1a-5393620ec56e/ei.jpg Home - Premise Data - Make it stand out First ideation https://images.squarespace-cdn.com/content/v1/5fb309de1313342022d00aea/8d5daedf-631c-4359-b37c-dc13bab4d028/hihi.jpg Home - Premise Data - Make it stand out Cross-functional workshop across PM, CSOS, Designers, and Engineers https://images.squarespace-cdn.com/content/v1/5fb309de1313342022d00aea/9c47e396-d19a-4cfb-b5bc-e307a13cceb8/process.png Home - Premise Data - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fb309de1313342022d00aea/3483283d-4506-401e-8eb4-ee4b8c0ad475/oie.png Home - Premise Data - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fb309de1313342022d00aea/9001d368-353d-4114-b524-0f5d7a450029/hey.png Home - Premise Data - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.carolinassilva.com/work/ibm-consulting monthly 0.5 2023-03-30 https://images.squarespace-cdn.com/content/v1/5fb309de1313342022d00aea/1643897691751-H291Q4BTI46EAEUG7AXG/Hero_img_totem_lado.png Home - IBM Consulting https://images.squarespace-cdn.com/content/v1/5fb309de1313342022d00aea/1643910786547-1WFFA3KNJDF3GS50GW0U/totem_img_clean.png Home - IBM Consulting - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fb309de1313342022d00aea/1643578941624-DRZABIWCAGY1CL8TUV23/tempImageuhPRsV.gif Home - IBM Consulting - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fb309de1313342022d00aea/1643578457598-KG2AWOCKHGK2IM7K4C42/Pixelbook+Copy.png Home - IBM Consulting - Make it stand out Personas and Journey Maps are small to omit confidential information https://images.squarespace-cdn.com/content/v1/5fb309de1313342022d00aea/1644864989126-NXWC6Q8MH932UNSPZVPT/Pixelbook.png Home - IBM Consulting - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fb309de1313342022d00aea/1643995437427-4QNSSOI1RPEHQ4X9CSN5/iPad+Pro+mockup+%281%29.png Home - IBM Consulting - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fb309de1313342022d00aea/1643899233377-6QN926YOXOYUF5SI3RW5/tablet_mock_flow.png Home - IBM Consulting - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.carolinassilva.com/work/endangered-species monthly 0.5 2021-02-24 https://images.squarespace-cdn.com/content/v1/5fb309de1313342022d00aea/1606930476751-GDJ7WE26VG1W6Z5FTHSV/Frame%2B1.jpg Home - Endangered Species https://images.squarespace-cdn.com/content/v1/5fb309de1313342022d00aea/1608294192578-J8Z32PJH698JM5DDI12N/us-fish-wildlife-service-vector-logo.png Home - Endangered Species https://images.squarespace-cdn.com/content/v1/5fb309de1313342022d00aea/1609180092864-UD6WZK8TBOV1IOM9VFRT/Screen+Shot+2020-12-28+at+15.26.37.png Home - Endangered Species - 2x2 PRIORITIZATION MATRIX Subsequently, we prioritized the pain points based on their importance to a user as well as to the Government Agency by using 2x2 Priorization Matrix. Based on the project timeline, we decided to focus on improving the website specifically based on those insights from the users: Large blocks of text and links inhabit every page confusing users with path choices Performing a species search through their filters is a complex and counterintuitive process Search filters and menus for image search frustrated users as they had to relearn an outdated system and navigation pattern “For Kids” sections deemed unsuitable for young audience and search features seemed archaic https://images.squarespace-cdn.com/content/v1/5fb309de1313342022d00aea/1607002995256-LLXK6S05EQ3VTT5NEQOE/affinity.png Home - Endangered Species - AFFINITY MAP Their responses were recorded and summarised through an Affinity Map. We categorized the findings into clusters to help us identify and understand important ideas we needed to prioritize on moving forward. https://images.squarespace-cdn.com/content/v1/5fb309de1313342022d00aea/1607189812900-CSCFKY76J30F37F516B7/2020-12-05+14.33.53.gif Home - Endangered Species - USER INTERVIEWS | USABILITY TESTING The team started the research process by conducting user interviews and usability testing with five users to identify pain points with the site navigation and readability issues. During the usability test, users were asked to verbalize their thoughts and they were also asked to perform the following tasks: Discover program information and enrolment Find information page of certain species Find multiple images of species https://images.squarespace-cdn.com/content/v1/5fb309de1313342022d00aea/1607005143216-9X9RW24TTANBF3G26PN8/up3.png Home - Endangered Species - USER PERSONAS From our affinity map, we created two user personas that best represented our future audience. Collecting the data together and converging key ideas allowed each persona to have unique problems that our design would solve. https://images.squarespace-cdn.com/content/v1/5fb309de1313342022d00aea/1606916286284-8IQQEHWDHU6L7ZRWDE8X/card.png Home - Endangered Species https://images.squarespace-cdn.com/content/v1/5fb309de1313342022d00aea/1608329208487-MDZC7A4LT1YZ7SNN6JPY/Group%2B183.jpg Home - Endangered Species https://images.squarespace-cdn.com/content/v1/5fb309de1313342022d00aea/1607700600859-UHYOY1PQTEMYI4AI252A/Style+Guide.png Home - Endangered Species https://images.squarespace-cdn.com/content/v1/5fb309de1313342022d00aea/1607700394414-3QRK2Y5OQHT2SN4ZMPOM/Group+355.png Home - Endangered Species https://images.squarespace-cdn.com/content/v1/5fb309de1313342022d00aea/1609176641207-R5U2N7IWZNG55MUK00P8/2020-12-05+14.22.58.gif Home - Endangered Species - FIVE SECOND TESTING After finishing the lo-fidelity prototypes, we conducted the Five Second Testing to uncover users’ initial impressions upon the homepage. General user reactions: Understood the purpose and function of the page Felt items were appropriately placed in layout (intuitive and clean) Most users focused on the items within the header for instructional cues and informations https://www.carolinassilva.com/portfolio-3 daily 0.75 2023-03-08 https://www.carolinassilva.com/portfolio-3/project-one-h346n-74dxx monthly 0.5 2023-03-08 https://images.squarespace-cdn.com/content/v1/5fb309de1313342022d00aea/1635889505266-7B9XQZ97MCCK27IOM5ZU/Group+8-5.png Portfolio 3 - The Food Pantry https://images.squarespace-cdn.com/content/v1/5fb309de1313342022d00aea/1608326449511-GH4D6DOBQRHDCFX216N4/95326959_1614440205373382_7557522954821566464_o.jpg Portfolio 3 - The Food Pantry https://images.squarespace-cdn.com/content/v1/5fb309de1313342022d00aea/1609179095107-H62WZS9OGNLEUNIPB3F1/Untitled+design-4.gif Portfolio 3 - The Food Pantry - SURVEYS AND INTERVIEWS We started our research by analyzing the current website. We conducted a survey, 5 second tests and user interviews. While our participation wasn’t as strong as we hoped we did gain some valuable insight. Most people were willing to volunteer and donate but didn’t know where to turn. Survey responders found out about charities from multiple sources but must agree with the group’s mission and trust the charity. The website plays a large part in building that trust. The current The Food Pantry page is constructed more like a blog than a contemporary webpage. When tested users complained about multiple issues that include, but are not limited to: No clear donation button The menu bar being too small The mission statement not being visible Navigation issues No color pattern An information pop-up screen on every page that is infuriating https://images.squarespace-cdn.com/content/v1/5fb309de1313342022d00aea/1607612220274-SZQ3J9V9GM82H7NKHLPY/Screen+Shot+2020-11-07+at+17.21.50.png Portfolio 3 - The Food Pantry https://images.squarespace-cdn.com/content/v1/5fb309de1313342022d00aea/1608326798793-DRDK0YSY5SGA0B7B3F19/Group%2B92.jpg Portfolio 3 - The Food Pantry https://images.squarespace-cdn.com/content/v1/5fb309de1313342022d00aea/1607612559104-XW8LQOSFW63G2RXTYKTY/sitemap.png Portfolio 3 - The Food Pantry https://images.squarespace-cdn.com/content/v1/5fb309de1313342022d00aea/1608326756281-7OGFB3ZRDPFFGTE37BDX/Group%2B89.jpg Portfolio 3 - The Food Pantry https://images.squarespace-cdn.com/content/v1/5fb309de1313342022d00aea/1607612010831-5NS6UW8G4T77XB09KKBG/sgg.png Portfolio 3 - The Food Pantry https://images.squarespace-cdn.com/content/v1/5fb309de1313342022d00aea/1608326851801-61YTV2C3DY3OA5ETRZEP/image.jpg Portfolio 3 - The Food Pantry https://images.squarespace-cdn.com/content/v1/5fb309de1313342022d00aea/1607683245929-VXHAHLUGNLT92NBACLJN/Group+88.png Portfolio 3 - The Food Pantry